We’ve alluded time and time again to the importance of blogging in the world of modern real estate marketing.
When clients are selecting a real estate agent to represent them, they are far more likely to select the agent who:
- Appears highest on the Google rankings (reputation)
- Provides them with some utility through their online presence (advantage).
As with most agents, you may be blogging about the latest market reports and statistics (which is a great start) but your audience is looking for YOUR take on the numbers, not just the numbers themselves. The numbers/stats on their own are available all over the internet, and they’re not exactly an interesting read. Your website visitors are too busy to dive in fully and find out how it effects them. Make it easy on your audience and use this as an opportunity to showcase your unique expertise. Provide a brief overview of the market in your own words, highlight a few key points THEN provide the raw data.
When it comes to writing or recording good, useful, and relevant content for your blog, you need to put yourself in the customer’s shoes:
- Who is your target market?
- Where do they live?
- How old are they?
- What does a day in their life look like?
- What do they need?
- What are they searching for?
It may be worth your while to use Google’s Keyword Planner Tool to find trends in what people are searching for before planning your next blog post. Once you have an idea of who you’re writing for, it makes it a lot easier to plan the next month worth of blog articles. Articles that cater to what your audience wants. These are the articles that will bring leads to your website.
The Ninjas want to help you write great blog articles to attract real business to your site and to help you rank higher on Google search within your target demographic. Here are 5 blog post ideas to inspire the modern real estate agent in you.
1. Best On and Off Leash Dog Parks in Vancouver
2. Child Friendly Neighbourhoods in the Lower Mainland
3. A Day in the Life of a Yaletown Resident
4. Townhouse Guide: New Townhouses coming to Vancouver in 2015
5. Living Off the Grid – Interview with an Acreage Owner in BC
As you can see, the five ideas we’ve listed above span horizontally, and each speak to different groups of people. Not to say that you couldn’t use more than one, or all five of these on one blog. But you might want to pick a direction and grow your blog vertically on that idea. Either way, these types of articles are much more in line with what your audience wants to read about, and what they’re researching online before hiring an agent.
Now stop reading our blog and go publish something on your own!