Listing photos are the Swiss Army Knife of real estate marketing. Generally speaking, every REALTOR® reading this gets photos taken of the property they are hired to sell. Some of you go the extra mile and even include video. [-_-]~~~  Pssst. No time to read a 10 minute article? Get the most important points of this […]

The answer to an ongoing REALTOR® marketing struggle has been right under your nose for thousands of years. How do you make people engaged with your marketing copy for longer or even long enough? Let’s time travel back about 40,000 years. Walking through the prehistoric forests of present-day Indonesia, you discover a small cave opening just as the sun […]

Yesterday afternoon, Ramin and I made some traditional Chinese Pu’erh tea at his place (in a not-so-traditional way…) … as we talked casually about ten powerful ways real estate agents can begin improving their website rank on popular search engines this year. Watch our afternoon unfold in this awesome video, and then apply a few of our SEO recommendations to your own […]

This time last year I wrote an article that listed 10 professional new year’s resolutions for REALTORS®. This year, I’m refining that article to highlight a single resolution – the most powerful one: WRITING New year’s resolutions are great – the start of a fresh year is a perfect time to have a list of personal and […]

I’m not about to tell you that your real estate blog is a tried and true tool for generating visitors to your website. You’re a modern real estate marketer, which means you already knew that. Plus, I’ve done that in The Dojo before and I’ll do it again before long. Today’s article serves a more utilitarian purpose. […]

If you’re one of our esteemed Dojo readers, you may be wondering why we haven’t published anything here for the past couple weeks. The truth is… I have no good answer to that. I (Sepy) screwed up. I know it, my colleagues know it, now you know it too. I could let my small defeat get the best of me. I could continue […]