In 1266 King Henry III passed the first trademark legislation, which was designed to distinguish the bread of one baker from another. This legislation meant that a baker’s ‘trade-mark’ was imprinted on their bread, which protected the public from being tricked into buying a sub-par product, and protected the business from pirate bakers. It also protected the business from unfair competitive practices. If you were […]

Over three years ago, we rebranded the RealtyNinja blog and called it “The Dojo” – since then, we’ve been publishing articles almost every single week. A “Dojo” is a room or space where martial arts is studied and practiced. We thought it was a fitting title, since we are Ninjas and since the objective of our […]

Listing photos are the Swiss Army Knife of real estate marketing. Generally speaking, every REALTOR® reading this gets photos taken of the property they are hired to sell. Some of you go the extra mile and even include video. [-_-]~~~  Pssst. No time to read a 10 minute article? Get the most important points of this […]

The answer to an ongoing REALTOR® marketing struggle has been right under your nose for thousands of years. How do you make people engaged with your marketing copy for longer or even long enough? Let’s time travel back about 40,000 years. Walking through the prehistoric forests of present-day Indonesia, you discover a small cave opening just as the sun […]

Yesterday afternoon, Ramin and I made some traditional Chinese Pu’erh tea at his place (in a not-so-traditional way…) … as we talked casually about ten powerful ways real estate agents can begin improving their website rank on popular search engines this year. Watch our afternoon unfold in this awesome video, and then apply a few of our SEO recommendations to your own […]

This time last year I wrote an article that listed 10 professional new year’s resolutions for REALTORS®. This year, I’m refining that article to highlight a single resolution – the most powerful one: WRITING New year’s resolutions are great – the start of a fresh year is a perfect time to have a list of personal and […]