Listing photos are the Swiss Army Knife of real estate marketing. Generally speaking, every REALTOR® reading this gets photos taken of the property they are hired to sell. Some of you go the extra mile and even include video. [-_-]~~~  Pssst. No time to read a 10 minute article? Get the most important points of this […]

To collect the email address of a lead is hard work. To nurture that email address into a client or a referral – that’s art. Today, I’m going to help you paint your email marketing masterpiece. Before we get into the good stuff, this note: This article assumes you already have an email list AND that you are […]

As a REALTOR®, you need your email to be a useful tool to propel the business – not a productivity killer. For many businesses and entrepreneurs Gmail is both a gift and a curse. It is such a powerful communication tool, but also quite messy and time-consuming if not used well. The solution then is […]

The recent explosion in popularity over the last few years for mobile Internet devices means that no longer are people reading email strictly on large monitors connected to their desktop computers. Now there are smart phones, netbooks, laptops, and tablets, all with different screen sizes and resolutions for surfing the Internet and checking email. This […]

These days, online marketing is where it’s at when it comes to reaching your potential customers. There are scores of different Internet mediums through which you can launch a campaign, and one that can be particularly effective for getting the word out about your REALTOR® services is an email newsletter using a service like MailChimp. […]

As time goes on, your clients will only get more advanced and integrated with technology. If you’re not, you may be sending the wrong impression and seem unfit to handle the task in a tech-forward real estate market. Their needs and demands are also changing, and we don’t want you to lose your next deal […]