In 1266 King Henry III passed the first trademark legislation, which was designed to distinguish the bread of one baker from another. This legislation meant that a baker’s ‘trade-mark’ was imprinted on their bread, which protected the public from being tricked into buying a sub-par product, and protected the business from pirate bakers. It also protected the business from unfair competitive practices. If you were […]

Over three years ago, we rebranded the RealtyNinja blog and called it “The Dojo” – since then, we’ve been publishing articles almost every single week. A “Dojo” is a room or space where martial arts is studied and practiced. We thought it was a fitting title, since we are Ninjas and since the objective of our […]

Listing photos are the Swiss Army Knife of real estate marketing. Generally speaking, every REALTOR® reading this gets photos taken of the property they are hired to sell. Some of you go the extra mile and even include video. [-_-]~~~  Pssst. No time to read a 10 minute article? Get the most important points of this […]

To collect the email address of a lead is hard work. To nurture that email address into a client or a referral – that’s art. Today, I’m going to help you paint your email marketing masterpiece. Before we get into the good stuff, this note: This article assumes you already have an email list AND that you are […]

As a REALTOR®, you need your email to be a useful tool to propel the business – not a productivity killer. For many businesses and entrepreneurs Gmail is both a gift and a curse. It is such a powerful communication tool, but also quite messy and time-consuming if not used well. The solution then is […]

The recent explosion in popularity over the last few years for mobile Internet devices means that no longer are people reading email strictly on large monitors connected to their desktop computers. Now there are smart phones, netbooks, laptops, and tablets, all with different screen sizes and resolutions for surfing the Internet and checking email. This […]