In 1266 King Henry III passed the first trademark legislation, which was designed to distinguish the bread of one baker from another. This legislation meant that a baker’s ‘trade-mark’ was imprinted on their bread, which protected the public from being tricked into buying a sub-par product, and protected the business from pirate bakers. It also protected the business from unfair competitive practices. If you were […]

Over three years ago, we rebranded the RealtyNinja blog and called it “The Dojo” – since then, we’ve been publishing articles almost every single week. A “Dojo” is a room or space where martial arts is studied and practiced. We thought it was a fitting title, since we are Ninjas and since the objective of our […]

When you’re awesome at something – at anything – you don’t really need to talk about it too much. It will show. Not quite sure what I mean? Here are a few examples to get the wheels spinning: Imagine visiting a doctor who, throughout your appointment, constantly reminds you that they are a doctor, that they studied medicine and that […]

Extra! Extra! Read all about it! IGTV is here and it’s the perfect Instagram expansion for REALTORS®. Instagram’s newest video app launched last night. It’s called IGTV, it can host super long videos, and it’s pretty much ideal for modern real estate agents! Find our more and download it below. Here are a few tidbits […]

Listing photos are the Swiss Army Knife of real estate marketing. Generally speaking, every REALTOR® reading this gets photos taken of the property they are hired to sell. Some of you go the extra mile and even include video. [-_-]~~~  Pssst. No time to read a 10 minute article? Get the most important points of this […]

The answer to an ongoing REALTOR® marketing struggle has been right under your nose for thousands of years. How do you make people engaged with your marketing copy for longer or even long enough? Let’s time travel back about 40,000 years. Walking through the prehistoric forests of present-day Indonesia, you discover a small cave opening just as the sun […]