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March 17, 2015 Modern Marketing

Logo Design Tips for Ninjas

quote

Back in Winnipeg, people LOVE getting a good deal. We are known for penny pinching with no shame. I even heard that high end brands will send all of their reductions to their Winnipeg branch because they know we love a low price.

When I was graduating from college, my instructors warned us that the same mentality would show up in our clients: People would want every little space filled up, thinking that would make them get “more bang for their buck”.

design-and-logos

Since moving to Vancouver and working with more and more REALTORS®, I see a lot of logos that make me think they’re a fellow Winnipegger! Sometimes, all you need is your name or company name to be noticeable. Here are some tips on how to stand out.

ONE: YOUR DESIGNER

Inarguably one of the best ways to ensure a good logo, my first tip is this: Do not try to make your own logo. Many designers go through intense training in areas like psychology and business tactics to understand what makes people interested in visual ideas. Not only that, but they have skills in using the best programs out there to make a professional logo. If you are planning to put your logo onto anything, make sure it’s something you are proud of!

Pick a designer you trust. Don’t just go with the lowest price, or the one with the best portfolio. They may have the technical skill, but you need to be able to communicate effectively with them in order to get a brand that accurately describes you. You should also be able to trust them to make the design decisions that will bring your professional identity to the next level. If you disagree with them, you should at least be able to communicate your feelings and understand their reasonings.

TWO: THE LOGO

diagram

A logo is usually structured in two ways: the logotype, and the logomark.
You do not necessarily always need a logomark, but if you have a complicated or long name, you may find it easier to be recognized with one. A logotype may also be considered a logomark depending on its treatment, for example Coca-Cola.

Think about all of the different places you see logos. Billboards, bus ads, newspapers, phone screens. There is a huge difference in sizes there! Here are some ways your logo can maximize visibility in all of these:

  • It should be easily recognizable. Sometimes people aren’t going to have more than 2 seconds to look at an ad. Make sure your logo stands out and can be quickly understood.
  • It should utilize a unique colour scheme, but also be legible in black and white. If you run out of colour ink and home and need to print off one last letter, it should still look good!
  • It should be scaleable. Can you still read or recognize it at 5mm wide? How about so big it covers your screen?

THREE: FINAL NOTES

To end with, here are a few extra tips. Firstly, don’t settle. It may help to write down a list of what you want your logo to do for you, and who you want to be interested in your logo. Be specific! This will also help your communication go easier with the designer.

Secondly, save everything you ever receive from the designer! Make a backup, too. If you ever need to use it somewhere and you need the logo file, send them the original designer’s files. You should also receive a style guide that lays out all of the branding decisions made: Fonts, colours, graphic elements, possible even inspiration.

If you were considering a rebrand (or need a logo to begin with), I hope this helps! Remember, don’t be a Winnipegger: sometimes you don’t need to include your headshot, middle names and tagline in your logo!

Let us know what you thought of this piece on our Facebook Page & Twitter

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Tags:Artwork, Design, Graphic Art, graphic design, logo, Logomark, Logotype, real estate, realtor, tips, vancouver

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My next #TrueNorth stop: the cultural capital of Q My next #TrueNorth stop: the cultural capital of Québec — bonjour, Montréal! 🇨🇦🎉 

This vibrant city recently celebrated St-Jean-Baptiste Day, a festival that turns the city into a swirl of music, parades, and Francophone pride. 

Montréal is a city of contrasts: French and English, old-world charm and modern energy, mountain and river. You can sip espresso on a cobblestone street in Old Montréal in the morning and catch a sunset from the top of Mount Royal at night. The architecture itself transports you to another country of a different time, feeling like a living postcard.

I love that there’s always something "ben l’fun" waiting around the corner in Montréal: an underground art show, a casse-croûte with next-level poutine, or a new mural you didn’t notice last time. It’s a city that rewards curiosity. 

Who else has fallen in love with Montréal?

À la prochaine! — Roxanne

#Montreal #MontrealRealEstate #MontrealRealtor #MontrealQC #Canada #TrueNorth #Quebec #QuebecRealEstate #CanadianRealEstate #RealEstateMarketing #GrowYourBusiness #RealEstateWebsite #SupportCanadianBusiness #ExploreCanada #MadeInCanada #RealEstateAgent #RealEstateExpert #RealtorTips
🇨🇦 Happy Canada Day, Ninja fam! 🥷🏽 Don 🇨🇦 Happy Canada Day, Ninja fam! 🥷🏽
Don't forget to get your orders in for any design service to get your 15% off by the end of today! Our internal coupon code literally has an expiry date on it!

Now heads up that we ARE off today to celebrate this beautiful country (and sleep in) -- enjoy your days however you choose to and we'll see you all tomorrow! 🎇

Email us at support@realtyninja.com if you have questions regarding our design services 😊
🎉 We’re celebrating 15 years of RealtyNinja! 🎉 We’re celebrating 15 years of RealtyNinja! 🎉
Take a trip down memory lane with our co-founders, Ramin and Cas, as they share how their journey from high school martial artists turned into building a company that now spans the globe. 🥋🌎

If you're interested in starting a company, this is a relatable story with advice and info on how RealtyNinja continues to find success. Check it out on our blog, linked in bio!
✏️ New Blog Post! Not to brag, but we put toge ✏️ New Blog Post! Not to brag, but we put together a bunch of super useful tips on how to improve your real estate website, as well as extra content ideas to give you a boost! 
These are tailored to Canadian real estate agents, and I have one request: if you use any of these ideas, please tag us @realtyninja wherever you promote the work! I want to see 😉

Special shoutout to Muskoka, ON's realtorjayr ; Victoria, BC's @realtorzamian ; Barrie, ON's @davewalkerteam ; and Vancouver, BC's @michaeltudorierealestate for being my examples 🙌🏻
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👉🏻 Get all the details at the link in our bio, or: https://get.realtyninja.com/mugen
RealtyNinja turns 15! We’re celebrating with new RealtyNinja turns 15! We’re celebrating with new designs and site upgrades — all at 15% off.

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👑 Meet Dee: an incredible entrepreneur, mother, 👑 Meet Dee: an incredible entrepreneur, mother, and real estate agent out of the Vaughan, ON area. With a ton of varied experience and a focus on helping people create generational wealth and relationships, she needed a website that spoke to her own philosophies and personality. That meant bold messaging on top a professional theme. She went with our Hanzo semi-customized design — the perfect match, I think!

Looking for a website that truly represents you online? We offer an affordable semi-customized option with 23 themes to choose from as your starting point. We'll help you create a digital presence that's uniquely yours — just like we did for this multi-talented agent!

Ready to stand out in your market? Check out our website to see what we can do for you! 🏠

#RealEstate #WebDesign #foresthill #foresthillrealestate #RealEstateMarketing #CanadianSmallBusiness #realestatemarketingtips #realestateexpert #realtortips #growyourbusiness #canadianrealestate #MadeinCanada #CanadianRealtor #realtorideas #RealEstateExcellence #ontariorealestate #websitedesign #vaughan #vaughanrealtor
My next #TrueNorth post is in celebration of our r My next #TrueNorth post is in celebration of our recent integration with PropTX: hello, Toronto! 

I've only visited Toronto once when I was young, so I don't have a lot of great personal experience to drop in this post. But since Toronto is Vancouver's best friend-slash-rival city -- and usually the first city name that comes to mind when you think "Canada" -- it's not hard to find so much to love!

Admittedly, when I think of Toronto, I think of the Scott Pilgrim movie (yes, I'm a nerd)... with media filmed there like Suits and The Handmaid’s Tale, if a movie says it’s set in NYC, chances are it’s just Toronto in a trench coat pretending.

One thing that I didn't know about this city is that there are over 1,500 parks in Toronto! High Park alone is 400 acres. Even though it is also home to Canada's tallest buildings (and I DID visit the CN Tower), I'll definitely add "beautiful greenspace" to my mental image.

I'm also well aware that many of my favourite artists go to Toronto as their one Canadian stop on tours. Did you know that after London and NYC, Toronto has the third-largest English-speaking theatre scene in the world? So Torontonians love to work hard and enjoy life hard is what I'm understanding!

Do you agree, Toronto? Which Canadian city would you like to see next? Drop me a comment below 👇
- Roxanne

#Toronto #TorontoRealEstate #TorontoRealtor #TorontoCanada #Canada #TrueNorth #MadeinCanada #CanadianSmallBusiness #Support #canadalife #canadian #canadianrealestate #realestateagent #realestatemarket #realestatemarketing #growyourbusiness #realestateexpert #realestateagent #realtortips #realestatemarketingtips #realestatewebsite
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