Mastering Short Form Videos for Real Estate Agents (with Examples)

Short form videos have emerged as a key tool to boost your visibility in the competitive real estate market; let's explore how you can leverage this medium to its full potential.
short form video for real estate agents

What is short form video?

In a nutshell, they’re bite-sized videos that are engaging and easy to digest, but they also offer a creative way to showcase properties, share market insights, and establish a strong online presence.

Knowing where to begin and what to focus your effort on is often the hardest part about getting started. The goal of this guide is to help you understand short form videos and how to take advantage of them.

Now you might be wondering, “What’s all the hype about? Why should I care?” 

Source: Hubspot

Well, picture this: you created a walkthrough video of your gorgeous new listing that dives into the features and quirks of every single room. It’s infused with your personality, very educational, and shows off the listing in all its glory. But it’s also four minutes long.

On the other hand, you could highlight the high level characteristics of the property listing with the same amount of personality and education and keep it under 60 seconds.

Which one are you more likely to watch?

The main benefit of short form videos is that they’re intended to be quick and laser focused on a topic. While there’s no official length, short form videos are considered to be between three seconds and one minute in length – the perfect amount of time to keep your audience’s attention!

3 reasons why video marketing is important as a real estate agent

Whether we’re talking about long or short form videos, it’s no secret that video marketing is a game changer in today’s digital landscape. 

If you don’t believe us, check out these impressive stats from Oberlo:

  • 92% of marketers say they’ve gotten a good ROI from video marketing.
  • In 2020, US digital video viewers reached 244.4 million, surpassing predicted growth levels.
  • 91% of consumers want to see more online video content from brands.

Getting video marketing right takes finesse, but when done well there’s no better way to convert viewers into real estate clients. Its ability to boost your brand visibility and growth is undeniable, so let’s take a look at 3 reasons why video marketing is a must-have in your real estate marketing strategy:

They’re memorable

Videos have the power to captivate and engage viewers like no other medium. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. Watching a video helps you learn information more effectively through watching a storyline, rather than attempting to remember sporadic facts. 

When creating videos, it’s important to ensure they’re in line with your brand strategy. This means keeping fonts, logos, and the tone of voice the same in your videos as in your emails, blogs, etc. 

At the end of the day, if your audience is remembering your video content, you’ll want them to remember your brand too. This is the secret sauce that helps them smoothly navigate your sales funnel and take those next steps of becoming a warm lead.

Because let’s be real: impactful videos aren’t just about grabbing attention and making a lasting impression; they’re about building that brand connection and guiding viewers towards conversion without missing a beat. So, let your videos do their thing and keep your brand front and center!

Increased reach and visibility

In a world dominated by social media and digital platforms, videos have become highly shareable and easily discoverable. When viewers find a video they enjoy, they are more likely to share it with their friends and followers, potentially increasing its virality and amplifying the reach of your marketing efforts.

If you find this video entertaining or relatable, you’re more likely to share it, thereby increasing its reach.

As more and more platforms adopt video features, we’re seeing social media algorithms prioritize video content, often giving it preferential treatment in users’ feeds. This means that your video posts have a higher chance of being seen and engaged with by your target audience. As a result, you can effectively increase your brand’s visibility and generate more awareness among potential customers.

Humanizes your business

Audiences don’t just want to invest in solutions to solve their problems; they want to be investing in someone they know, like and trust. While you can build that rapport and relationship through emails and articles, videos make it much easier because they offer a more intimate and personal style of content. When you appear on camera, it allows your audience to hear the passion in your voice and see your personality shine.

People buy from people

When viewers can put a face to your real estate business and hear the passion and expertise in your voice, it instills confidence in what you offer. By showcasing your knowledge, sharing success stories, or addressing FAQs through video content, you establish credibility and position yourself as a trusted authority.

The power of short-form video content

Put simply: People like short-form video. 

An incredible 66% of consumers find short form videos to be the most engaging type of content on social media. 

As attention spans continue to dwindle, capturing and maintaining viewers’ attention is crucial. Short form videos excel in this aspect as they deliver quick, captivating content that immediately grabs viewers’ attention. 

Creating a one-minute video requires you to be succinct and is designed to make every second count. They’re like attention magnets that make sure your message gets across loud and clear, making it super likely to strike a chord with your target audience. It’s all about delivering the goods in a way that keeps ’em engaged from start to finish!


Do you want to know why people love short-form video content? It’s because people want the answers they are looking for immediately. Why watch a 5-minute video when you can watch a 30-second video to get your answer? If you can create content that is 1 minute or less but provides value, DO THAT. This is why TikTok, Instagram, and YouTube Shorts are so popular. People crave short-form content over long-form content. Give your audience what they crave! #socialmediamarketingtips #contentstrategy #contentstrategytips #shortformvideo #shortformcontent #shortformvideotips #contentmarketingtips #shortcontent

♬ Panda (Instrumental Version) – Starlite Karaoke

Short form videos on social media

With the rise of short form video content, it’s time for your real estate business to get on board! This medium is quickly becoming one of the most popular forms of video content and more and more social media platforms are adopting the initiative.

Top 3 short form video platforms


It’s no secret that TikTok is a powerhouse in the social media landscape. The app hit 1 billion monthly users only five years after launching. While the number itself is impressive on its own, even more significant is that Facebook and Instagram reached the same milestone eight years after their initial launch.

TikTok is also extremely user-friendly. Thanks to TikTok’s video-editing tools, users don’t need to have tons of skill, advanced equipment, or previous video editing experience to create a video. Edit videos directly in the app and experiment with built-in filters, text, sound and music effects. 

But best of all, TikTok’s algorithm is like no other.  It’s able to learn what you like and what you’re interested in based on your activity on the app. 

For example, if you scroll away from a video within the first few seconds, the algorithm will take note of this and avoid showing you similar videos in the future. Alternatively, if you watch a video several times or search for a specific topic, the algorithm will take note of this and will show you more similar videos in the future. 

What does this mean for your real estate content strategy? If you can create content that is engaging, interesting and provides value, your content has a good chance of getting picked up by the algorithm – aka it will be shown to more people who are looking for a real estate expert like you.

Ideal length: between 11-17 seconds

Instagram Reels

Following TikTok’s success, Instagram started shifting its focus to video content with the introduction of Instagram reels. These videos can be up to 60 seconds long and are typically set to music or audio tracks. 

Reels are designed to be easily shareable and discoverable, allowing users to reach a broader audience beyond their followers.

Scroll through TikTok and you’ll come across various video styles like people talking directly to the camera, lip synching to music, and sharing comedy or dance content. Now, when you check out Instagram Reels, you’ll still find these familiar styles, but you’ll notice that more users are embracing music or trending sounds in their videos.

A “trending” song or sound on Reels means it’s growing in popularity. Now, why should you use trending audio in your Reels? Using trending audio in your Reels can have a two-fold benefit. 

  1. It can help you reach people outside of your followers. More eyeballs = more brand awareness.
  2. It can help increase engagement. If an audio is trending, it means a lot of people are interested in it right now.

Ideal length: between 7-15 seconds

YouTube Shorts

YouTube is no stranger to video content and Shorts is their answer to the growing demand for short form content. As with TikTok and Instagram Reels, it delivers an endless scroll of easy-to-consume videos. 

Traditionally YouTube has been a long-form content platform where videos ranged from 5 minutes to an hour (or more!). YouTube Shorts disrupted tradition by introducing a completely new approach that was all about producing short and entertaining content.

Ideal length: between 15-60 seconds

Ninja tip: Unless you’re already making or are thinking of posting long form YouTube videos, it might not be in your best interest to jump on the YouTube Shorts train. YouTube confirmed that channels that produce both long-form and Shorts videos are growing faster than those that don’t post on YouTube Shorts.

Which platform should real estate agents be on?

Each platform typically has its unique objectives; for instance, Instagram was originally designed for sharing photos, while Twitter served as a platform for expressing thoughts. However, TikTok, Instagram and YouTube have adopted a similar approach with their short form video features.

How does this impact your real estate marketing plan? It makes it a little easier! Rather than diving head first into all three platforms, focus your energy on mastering one platform at a time. We recommend focusing on the platform you already have a presence on and integrating more short form video into your real estate content strategy!

Mastering Short Form Video: Best Practices for Real Estate Agents 

Get straight to the point

The key to short form content is making it easily digestible. Add a snippet of text at the beginning of your video to hook people in and stop them from scrolling. 

Hook examples:

  • Top 5 staging hacks for a lightning-fast sale!
  • How to get the best deal in a seller’s market!
  • Score your dream home with these negotiation tactics
  • You won’t believe what’s inside this 2M dollar home

Keep it vertical

Shooting content in a vertical format is the way to go!  It’s perfectly tailored for smartphones, ensuring that your viewers get the best and most immersive view of the content you have to share.

Lean into trends

There’s been a seismic shift in how businesses use social media. Short form video content isn’t just for talking about your services, providing educational info, or showing what it’s like to be a real estate agent. You also need to relax and connect with your audience! As a real estate agent, leveraging trends allows you to show your personality and that you don’t take yourself too seriously. 

Ninja tip: The best trends are the ones you can add a real estate spin to! What cultural moments are happening around the world? Scroll your discover page for a curated list of trends that TikTok updates daily.

Include a call to action

Some marketers consider calls to action to be the essence of marketing. You want users to take action and a strong CTA helps achieve the desired outcome.

CTAs should be unmistakably clear, highly persuasive, personalized, and impossible to overlook. You don’t want them to scroll without taking you up on your offer!

Use captions

Many people watch videos on social media without sound, especially in public spaces or where sound isn’t feasible. By including captions, you ensure that viewers can still follow the message and stay engaged with your Reels.

You Are Your Greatest Asset

Your videos should always feel like YOU. This personal touch not only helps you stand out from the crowd but also creates a genuine and authentic connection with your audience — perfect if you’re getting started as a new agent!

Authenticity is the heart of short-form video content. Viewers are naturally attracted to videos that feel honest and sincere, so embrace your true self and let your natural personality shine. If humour is part of your personality, leverage it!

Types of Videos Every Real Estate Agent Should be Making in 2023

The great thing about working in the real estate industry is that 1) it’s a visual field which is perfect for video content and 2) there is no shortage of educational videos you can make! Whether you’re a buyers agent or a listing agent (or both), take a look at some real estate videos to get you started.

Listing walkthroughs

“Welcome to your new crib!”


My favourite home in Calgary🤯 #fypシ #calgaryrealtor #calgaryrealestate #yyc #yycrealestate #yccrealtor #hometour Fun fact: The concrete used represents the bone structure, the wood represents the muscles holding the house together & the marble represents the skin—being unique with imperfections. Non of the Marble, wood or concrete are at equal. They all overlap each other in a certain way in respect to where it is suppose to be. The builders wanted to give this home “life” in a sense. That being said—there is 3000sqft and three different types of marble in this home. (Calcutta oro, Statuario & Athena) Along with three different types of exotic wood (Meranti, Cumaru & Batu). & over 6400Sqft of glass, all imported and double laminated. —— There is a link in my bio to a more detailed video of this home. I highly recommend you go check it out📲 Listed by Brad Mccallum – Real Broker

♬ WHARF TALK (feat. A$AP Rocky) – Tyler, The Creator

Neighbourhood overview

You’re not just selling a home, you’re selling the neighborhood too!

Neighbourhood feature highlight 

Is there anything unique about a specific neighborhood? Does it have the best parks or schools?

Local business highlight

Having knowledge of the local businesses and their offerings will help you to respond more effectively to your clients’ questions.


Replying to @milsflorence Found a cozy cafe in Vancouver that has a couch and tons of books to read! If you’re a coffee lover and bookworm living in Vancouver, I’m sure this will be your vibe. If you’re ever in the Mount Pleasant area on a rainy day, I highly recommend popping in here and enjoying their cozy aesthetic. Thanks Aperture Coffee, I’ll be back. Are you looking for a cozy cafe in Vancouver? Let me know which neighborhood to visit and I’ll share my favorite cozy spots! #vancouver #lowermainland #vancouverbc #vancouvercafes #travelvancouver #britishcolumbia

♬ Anti-Hero – Taylor Swift

Local events

Show you’re a local expert by sharing what’s happening around town.

Professional advice

Educational content is the best way to position yourself as a real estate expert. 

Market updates

Sharing local market knowledge will boost your credibility as the go-to source of information for the housing market.


Montreal Real Estate Market Update | June 2023 / Mise à jour du marché immobilier de Montréal | juin 2023

♬ original sound – Josh


Testimonials are a great way to stay ahead of the curve. If a picture is worth a thousand words, then a video is worth a million!


Real Estate testimonial video I did. (Original music not allowed😡) follow @skymedia777 for more.

♬ Lo-fi hip hop – NAO-K

Day in the life

This video style is a popular behind-the-scenes look that allows viewers to learn more about you.


If I made a day in the life video every day, each one would be different. The reality of being a realtor is that no two days of the same. This particular day was focussed on listing prep. These kinds of days are very fun as we get to work with videographers and shoot content for new listings coming to market. If you have any interest in the condos featured in this video, please reach out so I can share more information. Also if you like day in the life videos, let me know in the comments and I will gladly keep making them!

♬ love nwantinti (ah ah ah) – CKay

Behind the scenes

Your videos don’t need to be serious. Infuse your personality throughout your content so your audience gets to see your true self.

Before/after reno

HGTV has done the market research for us and we can confirm that home makeovers and renovations are a super popular content form.

Short Form Video Tools

Creating short-form real estate videos becomes a breeze when you have the right tools in your toolkit. Check out our top picks below.

Your Phone

Professional video equipment has its place, but your cell phone is all you need (the video quality in 2023 is waaay better than 2012).

Audiences now are more interested in authentic content that showcases real-life situations (read: doesn’t feel posed or over produced). A collection of well thought-out videos that are infused with your personality can be more impactful than one expensive, perfectly produced video.


CapCut is a free all-in-one video editing app that helps you create incredible videos directly from your phone. It’s become a popular app among content creators due to its user-friendly interface and the ability to produce professional-looking videos.

Our favorite feature is CapCut templates, which are ready-made video layouts that you can use to kickstart your editing game! Think of them as pre-designed video arrangements with cool effects, transitions, and styles that are already set up. Instead of starting from scratch, you simply add your own clips to a template and tweak it to make it yours. With a wide variety of templates, you can find something for just about any occasion or theme.


Later is a popular social media marketing platform that simplifies the process of planning and publishing content — perfect for busy real estate agents!

With Later, you can upload photos and videos, draft captions, and schedule posts in advance. We like it because it streamlines your content marketing strategy and keeps it organized!

It also provides a visual content calendar that allows users to see how their content will look before it goes live, ensuring a consistent and cohesive brand presence.


Whether you’ve jumped into the world of AI or not, Captions is an ai-powered tool you’ll want to check out. 

As its name suggests, it can transform audio to captions at the click of a button. Adding closed captions to videos makes it easier for audiences to watch, no matter where they are or what they’re doing. Captions help people engage with the content whether they’re on public transport without earphones, in a quiet place where they can’t play the sound, or if they simply want to read along.


Brainstorming content ideas can be time consuming, especially if this is your first venture into the video world. ChatGPT can help with that! It just needs you to provide it with a few key details (I like to tell it what I need. 8/10 times it hits the mark!)

If you’re someone who never knows what type of content to post, this can help get the wheels turning!

That’s a wrap

Short-form video content is quickly becoming one of the most popular forms of social media content, so if your brand isn’t currently creating any, we recommend you start. 

It’s more important than ever to capture people’s attention quickly in today’s fast paced digital world, which is why short form videos shine. TikTok, Instagram Reels, and YouTube Shorts are just a few key platforms that can boost your marketing strategy and help you tap into new audiences.

So, keep it real, keep it fun, and keep it engaging! Unleash your inner Spielberg and get creative in how you show off those listings. Jump on the short-form video train and get ready to see your real estate endeavors take off to new heights. Happy marketing and happy selling!

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