A New Way to Create Real Estate Agent Websites

Katana is a brand new theme engine built specifically for Canadian REALTORS®. It allows for total control over pages, layout and widgets and enables you to make your dream website ideas come to life.

Truly Mobile

Katana is automatically "mobile-first" meaning that the mobile experience is just as awesome as the desktop one, and not just a squished down version of the full website.


Take Control of Your Website

One of the biggest benefits of Katana (aside from how awesome it looks) is that you'll have more control over your website than ever. Within seconds, you can add multiple "widgets" to your pages, re-arrange them, tweak their settings, edit their content and more.

There are widgets for all kinds of things you need... from content areas, to listings, testimonials, recent blog posts, contact forms and more. Where it becomes really powerful is when you start to mix and match these widgets on your pages. Imagine the creative solutions this would unlock!

Design Customization Possibilities

Our Design Ninjas have created a few samples to show you what's possible with a professional Katana customization. Click on the thumbnails below for a larger preview image. We'll have more information on customization pricing and details over the coming weeks, so stay tuned!

Sneak Peak at Various Pages on Katana

Click the thumbnails below for a larger preview.

Note that the images above are early previews and are subject to change.

When is Katana going to be available?

We are first releasing Katana to an early-access list of 100 agents in early 2017, ideally in the first couple months of the year. Our initial goal was to get it out to them by the end of 2016, but we decided to include a few important options for our initial release which pushed back the expected launch date.

Why does the early-access list get first dibs?

Because Katana is a fundamental change to how our websites work, we wanted to make sure that we release it in batches so that we can work out any potential kinks before we open it up to everyone. The people that joined our early-access list were interested in trying Katana knowing that it may come with a few rough edges when it's first released.

So when will it become available to all agents?

It's in our best interest to get it out there as soon as possible, but we also make sure that we handle the launch as smoothly as possible. Given this, we are saying "Early 2017" at this point, but we will have a much clearer date once we start working with the early-access group.

To stay updated on progress please join our mailing list (at the bottom of this page), connect with us on social media or keep an eye on The Dojo.

Is there going to be an additional cost to signing up for a new Katana website?

We currently don't charge people to sign up for a new website, and we don't plan on adding a sign up fee in the future. After it's officially released, Katana will be available to everyone that signs up for a new website at no extra cost.

What if I already have a RealtyNinja website, how will migrating to Katana work? Will there be a fee?

We're still working out the details of how a migration would technically work from an existing RealtyNinja site, but there may be a small fee associated with migrating your website over to Katana.

The web pages on Katana are built using a combination of different "widgets" that can be re-ordered and personalized individually. This is quite different from how our current website builder works. Because of that, we may have to manually migrate some of your content and pages over to Katana to ensure it's done properly. The fee would start at $49+tax (one time) for most websites, but may be higher if your site needs a lot of manual work. Once we get closer to launch, we'll have a lot more details and be able to provide you with a personalized time and cost estimate depending on the amount of work involved for your website.

What about all the listings, buildings, searches, blog posts and other special stuff I've added to my site? Can that be migrated?

Yes. We plan to build an internal tool that will help our team migrate these special pages and items over to your new Katana site. The labor-intensive part that's done manually (by our team) will be things like your headers, graphics, content pages (like "about me", "testimonials", etc.) and so on. These may require our personal attention so that's why we would charge a small fee for the service.

What if I'm already using a customized RealtyNinja theme on my website?

Katana uses its own unique layout and format, and simply re-using your old website theme's graphics and banner images most likely won't work well. It also uses a modern, mobile-first, approach to web design which includes large photos, banners and responsive elements. Because of this, we're going to have to review each website migration as its own little project to ensure that your design looks great on Katana.

For example, say that your current RealtyNinja website has a graphic that fits nicely at the top of your homepage. The graphic includes your logo, headshot and a photo of the city. By simply using the same graphic on a Katana site, it may look blurry (because Katana uses a full-width, responsive design by default), will most likely be covered up by your navigation menu or other Katana-specific design elements, and it may not even look good because it was originally designed for something completely different.

Can I get a discount on a Katana theme customization if I've paid for a customized theme in the past?

If you've ordered a theme customization from our design team in 2016, we'll be happy to give you a 20% discount towards a Katana theme customization.

What will new theme customizations cost once Katana is available?

Basic theme customizations will be $449+tax (one time). This will include a consultation with our design team, up to 6 hours of our designers time, customized headers/banners, fonts, colors and more. We'll have more details and customized examples of Katana as we get closer to launch. More advanced theme customizations will also be available and quoted depending on what you need.

What if I just need a designer to touch up some of my existing graphics to work on Katana?

We'll be able to provide you with a custom quote depending on what you need done, but you won't be forced to pay for an entirely new customization if you don't require it.

Do I have to order a theme customization in order to use Katana?

Not at all. Katana will look amazing right out of the box, and you'll have the ability to insert your own photos, logo, etc. and there will be a number of different theme settings and variants that will make your design look even better. Our goal is that by simply using Katana, it will make your website look like you paid a fortune for it.

What if I don't want to switch my website over to Katana? Can I continue using your older themes?

Absolutely. We don't want to force our customers to switch to Katana, but its our job to make sure that our customers websites stay ahead of the competition and that by using Katana, you're ensuring that your website is using the latest and greatest technology available.

Also, because Katana gives you (and us) a ton more flexibility, we'll be able to be much more accommodating to your change requests, design ideas and support issues.

Will you discontinue supporting older themes or features at some point in the future?

It's hard to say at this point. Website technology is constantly changing, and our promise has always been to keep our customers ahead of the pack. To do this properly, we need to not only keep up but we need to continue to innovate our software. At some point in the future it just won't make sense for us to invest in supporting our oldest themes or outdated technology. This doesn't mean that you'll be forced off of them anytime soon, but we may not be able to fulfill all requests or fix all possible issues that come up in the long-term.

We believe that we'll be able to WOW you so much with Katana that you'll want to switch on your own. Having said that, some of our oldest technology (ie: themes before Shinobi, and dedicated mobile sites) will be eventually phased-out in one way or another to make room for future innovation.

Questions? Did we miss something?

Please email us your questions and we'll be happy to answer them. We don't have all the details at this point, but we'll do our best. Check this page often for future updates.

Interested in Using Katana?

We expect to make it available to all agents in early 2017.

Join our mailing list below (if you haven't already) and we'll let you know as soon as it's ready!

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