{"id":5925,"date":"2018-01-23T22:44:01","date_gmt":"2018-01-23T22:44:01","guid":{"rendered":"http:\/\/www.realtyninja.com\/blog\/?p=5925"},"modified":"2023-01-24T11:25:28","modified_gmt":"2023-01-24T19:25:28","slug":"real-estate-landing-pages-katana","status":"publish","type":"post","link":"https:\/\/www.realtyninja.com\/blog\/real-estate-landing-pages-katana\/","title":{"rendered":"Real Estate Landing Pages Are Easier Than Ever With Katana"},"content":{"rendered":"\n

Bet you didn’t know your Katana site could also create awesome real estate landing pages…<\/h1>\n\n\n\n

Most of Katana’s superpowers are very clearly evident when looking at your new site, or when using it through the back-end.<\/p>\n\n\n\n

Some of the powers are a little bit more sneaky than others though… today I’m going to show you one of these hidden strengths.<\/p>\n\n\n\n

\"giphy<\/figure><\/div>\n\n\n\n

PS. Don’t know what a landing page is? Don’t worry. I will explain below.<\/em>
PPS. If you don’t know what Katana is, find out here<\/a>.<\/em><\/p>\n\n\n\n

Already know what Real Estate Landing Pages are and why you need them? Scroll down to near the end of this article for a how-to video<\/em>.<\/span><\/p>\n\n\n\n

What is a Landing Page?<\/strong><\/h2>\n\n\n\n

A landing page is technically any page of your website that someone is “LANDING<\/span> on”<\/strong><\/em> through another hyperlink on the internet.<\/p>\n\n\n\n

Typically, your primary “landing page”<\/em> is your homepage. However your homepage usually has a lot of information on it, as well as an entire menu full of clickable links and pages to look at.<\/p>\n\n\n\n

Real estate landing pages help you focus your marketing message by showing only specific info on the page. Landing pages also typically hide the main navigation<\/span>, to limit distractions…<\/p>\n\n\n\n

The average human has a 12 second attention span or something alarmingly short like that… thus, the less distractions the better.<\/p>\n\n\n

\"Make<\/p>\n\n\n\n

In other words, landing pages are single-page, online lead-capture tools that effectively convert web visitors into leads by offering streamlined information<\/strong><\/em><\/span>.<\/p>\n\n\n\n

If you are a RealtyNinja customer, you could have dozens of them for no extra cost on your Katana website.<\/p>\n\n\n\n

[-_-]~~~ Ninja Tip:
<\/strong>True real estate marketing Ninjas will A\/B test multiple versions of each Landing Page until they find the highest converting combo of design and content!<\/span><\/em><\/p>\n\n\n\n

Think of a real estate landing page as a brochure. When someone picks up your brochure, you hope they read all the way through it and then take some sort of action (IE. call you, go to your website, etc.)<\/em><\/p>\n\n\n\n

“How do people find my landing page?”<\/strong><\/span><\/p>\n\n\n\n

Landing pages, much like brochures, are useless though unless they are being distributed to people. That’s why landing pages are generally paired with relevant online advertising campaigns.<\/p>\n\n\n\n

These campaigns capture the attention of your prospects, and attempt to send those prospects to your landing page.<\/p>\n\n\n\n

Your real estate landing pages then attempt to convert that traffic into LEADS.<\/strong><\/p>\n\n\n\n

Here’s a rough example:<\/strong><\/em><\/h3>\n\n\n\n
  1. Emily the REALTOR\u00ae creates a landing page that showcases her testimonials, a few awards, her SOLD listings, and a contact form.<\/li>
  2. She then creates a Facebook Advertisement that reads “See what I’ve been selling in your neighbourhood.”<\/em> That ad links to her landing page.<\/li>
  3. 20,000 people see the ad > 400 people click the ad > 15 people submit their info into the contact form.<\/li>
  4. Emily reaches out to those 15 leads via email\/phone, sets appointments, and converts 4 of those leads into customers.<\/li><\/ol>\n\n\n\n

    Et voil\u00e0<\/em>, a landing page that converted 3.75% of visitors into leads<\/strong>, and 1% of visitors into clients<\/span><\/em><\/strong>.<\/p>\n\n\n

    \"How<\/p>\n\n\n\n

    If Emily had sent those same people to her homepage, they would have had to click around to find the SOLD listings. Instead, Emily’s landing page addressed a specific aspect of her business.<\/p>\n\n\n\n

    Here are some examples of OTHER real estate landing pages Emily might create:<\/p>\n\n\n\n

    • Niche MLS\u00ae Search Landing Page<\/strong><\/span>: Showcase the listings of a certain area, or certain type.<\/li>
    • REALTOR\u00ae Video Landing Page<\/strong><\/span>: Highlight yourself, your team or one of your agents via embedded video.<\/li>
    • Home Value Landing Page<\/strong><\/span>: Offer to create a personalized home value package for anybody who submits email.<\/li>
    • Downloadable Resource Landing Page<\/strong><\/span>: Trade email addresses for useful content (local guide, ebook, etc.)<\/em><\/li>
    • All-In-One Marketing Landing Page<\/strong><\/span>: A page that will explain your unique selling proposition as an agent.<\/li>
    • Open Houses Landing Page<\/strong><\/span>: Give your community an ongoing look at the upcoming open houses in their neighbourhood.<\/li>
    • Buildings or Pre-Sale Development Landing Page<\/strong><\/span>: A page that features all the buildings and\/or pre-sale developments in a specific area.<\/li>
    • Custom Listing Group Landing Page<\/strong><\/span>: These pages would showcase a hand-picked grouping of awesome listings. For instance, “Water view properties in Vancouver”<\/em> or “Modern architectural masterpieces in Toronto.”<\/em><\/li><\/ul>\n\n\n\n

      Now that we’ve covered what<\/strong><\/em><\/span> landing pages are, as well as why<\/strong><\/em><\/span> REALTORS\u00ae would use them, let’s get into the how<\/strong><\/em><\/span>…<\/p>\n\n\n\n

      How to Make An Awesome Landing Page with Katana<\/h2>\n\n\n\n

      Turning any page on your Katana site into a landing page is so simple, it’s going to blow your mind..<\/p>\n\n\n\n

      In fact, follow along with our 3 minute tutorial video:<\/p>\n\n\n