{"id":5579,"date":"2017-09-28T20:58:10","date_gmt":"2017-09-28T20:58:10","guid":{"rendered":"http:\/\/www.realtyninja.com\/blog\/?p=5579"},"modified":"2022-10-05T13:40:21","modified_gmt":"2022-10-05T20:40:21","slug":"20-questions-with-a-realtor-feat-scott-wallace-carson-green","status":"publish","type":"post","link":"https:\/\/www.realtyninja.com\/blog\/20-questions-with-a-realtor-feat-scott-wallace-carson-green\/","title":{"rendered":"20 Questions with a REALTOR\u00ae, Feat. Scott Wallace & Carson Green"},"content":{"rendered":"\n

This edition of 20 Questions<\/em> is twice as awesome as usual, since it’s with a team of real estate Ninjas. Meet, Scott Wallace & Carson Green<\/span>.<\/h1>\n\n\n\n

The rockstar duo that comprises Wallace Green Real Estate hit the ground running in Vancouver a few years ago. Despite being a pair of young guys who are relative newcomers to real estate in Vancouver, Scott and Carson have made a loud splash among the sharks.<\/p>\n\n\n\n

We’re always really excited when savvy agents who understand modern marketing like Scott and Carson join the Ninja family. Check out the Wallace Green Real Estate website, built with Katana<\/em>.<\/strong><\/a><\/p>\n\n\n

\"Carson<\/p>\n\n\n\n

Scott and Carson have their own unique personalities and characteristics in business and life, which complement<\/strong> one another to form a motivated, professional real estate organization.<\/p>\n\n\n\n

Having both grown up on the North Shore, these gentlemen know their market intimately, and easily remain connected to it’s ever-evolving nature.<\/p>\n\n\n\n

Today, we’re going to get to know Carson and Scott a little bit better…<\/p>\n\n\n\n

Before diving into our 20 questions with these Ninjas, let’s take a closer look at some successful Wallace Green Real Estate modern marketing strategies.<\/p>\n\n\n\n

Marketing Victory #1 Katana REALTOR<\/span><\/span><\/span>\u00ae W<\/span>ebsite<\/span><\/span><\/span><\/h3>\n\n\n\n

They – much like many other early adopters<\/em> – have been patiently awaiting Katana’s arrival. Now that it’s in early-access release, Wallace Green Real Estate is one of the first ever launched Katana websites<\/strong><\/span><\/em><\/span> on the internet.<\/p>\n\n\n\n

If you haven’t seen their website yet, now’s the time: www.wallacegreen.ca<\/a><\/strong><\/h3>\n\n\n\n

Yesterday I had an agent text me – this is a true story<\/em> – and ask me how he can make his site more like Scott & Carson’s… because it’s, and I quote “just fulllll of content.” <\/em>Not only do they have a beautifully designed, mobile ready site – they also LOAD it with relevant content to attract the right<\/strong><\/span> clients to them.<\/p>\n\n\n\n

Takeaway #1<\/span><\/span><\/h3>\n\n\n\n

With Katana and an affordable customization ($449-$999,)<\/em> Scott and Carson rest assured that their website is representing their brand in the most awesome way possible – even while they sleep<\/strong>. Put a little time and effort into content creation for your niche, and you’ve got a winning recipe for an online brand.<\/p>\n\n\n

\"Wallace<\/p>\n\n\n\n

Scott and Carson see their website as an opportunity to augment their business  and they are jumping on it. Take a look at YOUR<\/strong> website and ask yourself this, “Does this site reflect the way I do business?”<\/em> If the answer is no, or not really, then put your name down for a Katana website here<\/a> and begin preparing your content strategy.<\/p>\n\n\n\n

Use Wallace Green as inspiration, but do it your own way<\/em>.<\/p>\n\n\n\n

Marketing Victory #2 Presales<\/span><\/span> & New Developments<\/span><\/span><\/strong><\/p>\n\n\n\n

Shortly after arriving at the Wallace Green Real Estate website, you realize that there is an emphasis on Presales and New Developments. This was not by accident, clearly. When you investigate further, you realize that a sizeable amount of design time and strategic thought has been dedicated to these sections.<\/p>\n\n\n

\"Scott<\/p>\n\n\n\n

This strategy allows Scott and Carson freedom from trying to be all things to all people. It narrows their focus, and probably forces certain prospects to look elsewhere. But as we tend to say, better to be a big fish in a small pond than the other way around.<\/p>\n\n\n\n

By narrowing their focus, sure they might lose some leads. However, Carson and Scott will appeal on much higher levels to their actual<\/strong><\/span> demographic.<\/p>\n\n\n\n

I don’t know about you, but I’d rather have 20 leads that convert into 12 clients than 50 leads that convert into 5.<\/p>\n\n\n\n

Takeaway #2<\/span><\/span><\/h3>\n\n\n\n

Scott and Carson have answered the two most important questions when it comes to creating their website, you should too.<\/p>\n\n\n\n

Whether it’s regarding software, hardware or tactics, keeping your eye on industry innovation is an important aspect of any business. Scott and Carson were amongst the first agents interested in a Katana<\/a> website after we mentioned it’s upcoming release late last year.<\/p>\n\n\n\n