{"id":4830,"date":"2017-03-01T20:36:56","date_gmt":"2017-03-01T20:36:56","guid":{"rendered":"http:\/\/www.realtyninja.com\/blog\/?p=4830"},"modified":"2022-10-04T14:15:33","modified_gmt":"2022-10-04T21:15:33","slug":"launched-realtor-website","status":"publish","type":"post","link":"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/","title":{"rendered":"Why a Launched REALTOR\u00ae Website Is Better Than a Perfect One"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">If your real estate website is &#8220;Under Construction&#8221; or non-existent, this Dojo article is dedicated to you.<\/h1>\n\n\n\n<p>Being a bit of a <a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener\">Gary Vaynerchuk<\/a> fan, I tend to tune-in to&nbsp;his marketing wisdom on occasion. A while&nbsp;ago one of his short video clips landed on my Facebook home feed. I extracted the&nbsp;main message from that video, and now it&#8217;s&nbsp;on a post-it note and stuck to the corkboard in my office &#8211; I never want to forget this:<\/p>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/b.realtyninja.com\/blog\/wp-content\/uploads\/cork.jpg\" alt=\"1 is greater than 0\" loading=\"lazy\" width=\"636\"><\/p>\n\n\n\n<p>I never want <span style=\"text-decoration: underline;\">you<\/span> to forget it either! One is greater than zero. Despite being such a simple concept, it is applicable to so much in life and business &#8211; and is so easy to remember. Watch Gary&#8217;s 3 minute video below before we continue.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4fsYWXrGGcE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>As a real estate agent, perhaps you&#8217;re not so concerned with a producer at CNN finding your content. Your ideal objective is&nbsp;<em>(most likely)<\/em> to obtain new leads and ultimately new clients from your website or the content you&#8217;re producing.<\/p>\n\n\n\n<p><span style=\"color: #3796f0;\"><strong>The 1 &gt; 0 rule still applies to you.<\/strong><\/span><\/p>\n\n\n\n<p>How can you expect to be discovered&nbsp;online if you&#8217;re NOT online? How can you be present online&nbsp;if you don&#8217;t have a <em>presence<\/em>!? With every day that goes by that you have NO online presence, you are losing valuable brand awareness and you&#8217;re missing out on potential leads! That &#8220;CNN producer&#8221; is not viewing your limited website&#8230; they are viewing nothing of yours at all because there is nothing to view.<\/p>\n\n\n\n<p>Many agents are never going to update their site from the painfully simply, usually terrible, default website (or profile) provided to them by their brokerage. Others are currently going through the&nbsp;website development&nbsp;process with a custom web design firm, or with a <a href=\"https:\/\/www.realtyninja.com\/website?ref=thedojo-4830\" target=\"_blank\" rel=\"noopener\">subscription-based REALTOR\u00ae website<\/a> service like <em><strong>RealtyNinja<\/strong><\/em>, to get their first real estate website up and running.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you&#8217;re in the process of setting up your site, <span style=\"text-decoration: underline; color: #3796f0;\"><strong>nice work<\/strong><\/span>!\u00a0<\/li><li>If you are\u00a0taking your sweet time to <span style=\"text-decoration: underline;\">launch<\/span>\u00a0your site live, <span style=\"text-decoration: underline; color: #3796f0;\"><strong>what&#8217;s taking you so long<\/strong><\/span>?!\u00a0<\/li><\/ul>\n\n\n\n<p>Some agents&nbsp;want everything to be perfectly polished before they release their website to the <em>wild<\/em>. I understand the desire to be flawless and the draw towards perfection &#8211; I consider myself a perfectionist so I get it, I really do.<\/p>\n\n\n\n<p>However, this waiting game often leaves you without a website for weeks, months&#8230; sometimes I&#8217;ve heard of people waiting a year to launch their websites!&nbsp;I&#8217;m here to tell you &#8211; as a perfectionist &#8211; sometimes <strong>good enough is good enough<\/strong>.<\/p>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/b.realtyninja.com\/blog\/wp-content\/uploads\/atelophobia.jpg\" alt=\"Lose the fear... lack of progress is more scary than lack of perfection\" loading=\"lazy\" width=\"636\"><\/p>\n\n\n\n<p>One small fact to keep in mind is that a website is not a book&#8230; you don&#8217;t print 10,000 copies&nbsp;that you&#8217;re stuck with as-is. A real estate website is a living, breathing thing that should change, grow and generally evolve over time. In fact, Google actually gives you bonus points if your website is frequently updated or &#8220;fresh&#8221;.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #3796f0;\"><em>(PS. That&#8217;s&nbsp;another reason why Blogging regularly is such a great SEO bonus!)<\/em><\/span><\/p>\n\n\n\n<p>When it comes to getting your site online, we have a&nbsp;<strong><em>&#8220;Ready, FIRE, Aim&#8221;<\/em><\/strong>&nbsp;sort of mentality.&nbsp;If your website were a sports car, the most important thing would be for the engine to turn on so you can drive it. Fancy rims, a new paint job, bucket seats and a sweet sound system are all additions you can make later on down the line.<\/p>\n\n\n\n<p>In case you&#8217;re wondering&nbsp;<em>&#8220;what parts of a website are the <strong>engine<\/strong>, and what parts are the <strong>paint job<\/strong> and bucket seats?&#8221;<\/em>, wonder no more. Here are a few of the essential elements you should have on your REALTOR\u00ae website right away so that you can launch it &#8211; the <strong>engine<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welcome Message on Homepage<\/li><li>Contact information<\/li><li>A photo (or two)<\/li><\/ul>\n\n\n\n<p>That&#8217;s really it&#8230; if you have these three things on your website homepage, go ahead and LAUNCH it! Contact info is the real important piece&#8230; does your business card have a list of your sold listings on it? How about your testimonials? Probably not&#8230; even if your website was just nothing but a business card for now, it&#8217;s still better than no business card!<\/p>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/b.realtyninja.com\/blog\/wp-content\/uploads\/Sensei-Says-Launch-Site.png\" alt=\"Launch your REALTOR\u00ae Website ASAP\" loading=\"lazy\" width=\"636\"><\/p>\n\n\n\n<p>Now here are a handful of other elements to add to your REALTOR\u00ae website on an ongoing basis. Remember, these are the <strong>paint job<\/strong>, the bucket seats and the sound system&#8230; the car will run without them, but it&#8217;s a way sweeter drive when you add these:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Testimonials<\/li><li>About Me\/Us<\/li><li>Our Team<\/li><li>Featured Listings<\/li><li>Sold Listings<\/li><li>Buyers Resources<\/li><li>Sellers Resources<\/li><li>Videos &amp; Photos<\/li><li>Blog &amp; Entries<\/li><li>Niche MLS\u00ae Search Pages<\/li><li>Custom Listing Grouping Pages<\/li><li>MLS\u00ae Search<\/li><li>Calculator Widgets<\/li><li>Buildings<\/li><li>Chat Widgets<\/li><li>Social Media Links<\/li><li>Email Subscriber Optin Forms<\/li><li><em><strong>the list goes on&#8230;<\/strong><\/em><\/li><\/ul>\n\n\n\n<p>An item that I didn&#8217;t include in the list above is the overall <span style=\"text-decoration: underline;\">design<\/span> of the site. Working with a designer to get your site looking sharp is just as important as adding content and pages. However, the design process can often be the longest delay. If it&#8217;s possible, don&#8217;t worry about perfecting the design until you have something on the internet! Once your basic site is online &#8211; even if it&#8217;s a wireframe &#8211; you can begin to <a href=\"https:\/\/www.realtyninja.com\/extra-customized-themes?ref=thedojo-4830\" target=\"_blank\" rel=\"noopener\">wrap a beautiful, branded design around it<\/a>.<\/p>\n\n\n\n<p>All of the items mentioned in the &#8220;paint job&#8221; category are extremely important to your website, and should not be overlooked. These items may not be essential to LAUNCHING&#8230;&nbsp;doesn&#8217;t mean they are not essential to the success of your brand and long-term online objective:<em><strong> to generate leads<\/strong><\/em>. Once your site is launched, you should spend time working on those pages and content immediately.<\/p>\n\n\n\n<p>If you&#8217;ve managed to stay with me until here, I&#8217;m going to give you one other great reason to get your site online right away: Domain History.<\/p>\n\n\n\n<p>You could be a REALTOR\u00ae for 25 years, but unless you have a website domain, your 25 years means practically nothing to popular search engines. The minute you launch your website under&nbsp;your domain (www.yoursite.com,) that&#8217;s when it&#8217;s born&#8230; that&#8217;s&nbsp;the start of your domain history.<\/p>\n\n\n\n<p>From that moment on, all your website related marketing activities&nbsp;will affect your search engine rank. Everytime you write a blog, share a link, every time someone visits or links back to your site, every time someone clicks something on your site or spends a specific length of time on any page. All of these factors play into your domain history and how you rank on Google, Bing, etc.<\/p>\n\n\n\n<p>Your new website is like a new person showing up at an <a href=\"https:\/\/www.realtyninja.com\/blog\/\/top-10-seo-realtors?ref=thedojo-4830\" target=\"_blank\" rel=\"noopener\">SEO<\/a> party. So many REALTOR\u00ae website domains are already at the party, rubbing shoulders with the search engines. And new domains&nbsp;are showing up at the party every day&#8230; creating a domain history with search engines.<\/p>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/b.realtyninja.com\/blog\/wp-content\/uploads\/party.gif\" alt=\"That feeling when you launch your new REALTOR\u00ae site at the SEO party\" loading=\"lazy\" width=\"636\"><\/p>\n\n\n\n<p>If you&nbsp;don&#8217;t show up to the SEO party for another few months, imagine how many competing&nbsp;REALTOR\u00ae websites will have shown up and started building a domain history before you.<\/p>\n\n\n\n<p>Now enough reading. Go put some gas in your real estate website&#8217;s engine, get it on the road and join the SEO party as soon as you can. Slap the&nbsp;new paint job on later&#8230;<\/p>\n\n\n\n<p>What I&#8217;m trying to say is, go <span style=\"color: #3796f0;\"><strong>LAUNCH<\/strong><\/span> your real estate agent website today. If you&#8217;re a <a href=\"https:\/\/www.realtyninja.com\/website?ref=thedojo-4830\" target=\"_blank\" rel=\"noopener\">RealtyNinja website<\/a> customer who needs assistance, email: support [at] realtyninja.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your real estate website is &#8220;Under Construction&#8221; or non-existent, this Dojo article is dedicated to you. Being a bit of a Gary Vaynerchuk fan,<\/p>\n\t\t<div class=\"more-link-holder\">\n\t\t\t<a class=\"more-link\" href=\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\"><span class=\"more-link-span\">read<\/span><svg version=\"1.1\" class=\"mauer-narrator-svg-arrow\" xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" xmlns:inkscape=\"http:\/\/www.inkscape.org\/namespaces\/inkscape\" xmlns:sodipodi=\"http:\/\/sodipodi.sourceforge.net\/DTD\/sodipodi-0.dtd\" xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"-255 334 62 36\" style=\"enable-background:new -255 334 62 36;\" xml:space=\"preserve\"><g transform=\"translate(0,-952.36218)\"><path d=\"M-193.2,1303.7l-16-17c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4l14.4,15.3H-254c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h57.7 l-14.4,15.3c-0.4,0.4-0.3,1.1,0,1.4c0.4,0.4,1,0.4,1.4,0l16-17C-192.9,1304.6-193,1304-193.2,1303.7L-193.2,1303.7z\"><\/path><\/g><\/svg><\/a>\n\t\t<\/div>","protected":false},"author":5,"featured_media":4864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,96],"tags":[871,882,59,884,325,885,28,216,503,760,172,209,883,206,27,60,886,52,881],"class_list":["post-4830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modern-marketing","category-websites","tag-bing","tag-domain-history","tag-google","tag-live-website","tag-modern-marketing","tag-need","tag-ninja","tag-real-estate-agent","tag-real-estate-agent-marketing","tag-real-estate-agent-website","tag-realtor","tag-realtor-marketing","tag-realtor-seo","tag-realtor-website","tag-realty","tag-seo","tag-want","tag-website","tag-website-launch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a Live REALTOR\u00ae Website Is Better Than a Perfect One - The Dojo<\/title>\n<meta name=\"description\" content=\"Sometimes good enough is good enough. Here&#039;s why you should be launching your REALTOR\u00ae website right away, even if it&#039;s not perfectly polished yet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Live REALTOR\u00ae Website Is Better Than a Perfect One - The Dojo\" \/>\n<meta property=\"og:description\" content=\"Sometimes good enough is good enough. Here&#039;s why you should be launching your REALTOR\u00ae website right away, even if it&#039;s not perfectly polished yet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RealtyNinja\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-01T20:36:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-04T21:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtyninja.com\/blog\/wp-content\/uploads\/Feature-Image20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sepy Bazzazi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@realtyninja\" \/>\n<meta name=\"twitter:site\" content=\"@realtyninja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sepy Bazzazi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\"},\"author\":{\"name\":\"Sepy Bazzazi\",\"@id\":\"https:\/\/www.realtyninja.com\/blog\/#\/schema\/person\/779c6939286e226c61a8b612d540faa4\"},\"headline\":\"Why a Launched REALTOR\u00ae Website Is Better Than a Perfect One\",\"datePublished\":\"2017-03-01T20:36:56+00:00\",\"dateModified\":\"2022-10-04T21:15:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\"},\"wordCount\":1237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtyninja.com\/blog\/wp-content\/uploads\/Feature-Image20.jpg\",\"keywords\":[\"bing\",\"domain history\",\"google\",\"Live Website\",\"Modern Marketing\",\"Need\",\"ninja\",\"real estate agent\",\"real estate agent marketing\",\"Real Estate Agent Website\",\"realtor\",\"realtor marketing\",\"Realtor SEO\",\"realtor website\",\"realty\",\"seo\",\"Want\",\"website\",\"website launch\"],\"articleSection\":[\"Modern Marketing\",\"Websites\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\",\"url\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/\",\"name\":\"Why a Live REALTOR\u00ae Website Is Better Than a Perfect One - The Dojo\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtyninja.com\/blog\/launched-realtor-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtyninja.com\/blog\/wp-content\/uploads\/Feature-Image20.jpg\",\"datePublished\":\"2017-03-01T20:36:56+00:00\",\"dateModified\":\"2022-10-04T21:15:33+00:00\",\"description\":\"Sometimes good enough is good enough. 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