{"id":4135,"date":"2016-10-21T18:47:54","date_gmt":"2016-10-21T18:47:54","guid":{"rendered":"http:\/\/www.realtyninja.com\/blog\/?p=4135"},"modified":"2022-10-04T13:48:33","modified_gmt":"2022-10-04T20:48:33","slug":"best-real-estate-marketing-checklist-in-the-world","status":"publish","type":"post","link":"https:\/\/www.realtyninja.com\/blog\/best-real-estate-marketing-checklist-in-the-world\/","title":{"rendered":"The Best Real Estate Marketing Checklist In The World*"},"content":{"rendered":"\n

*We seriously looked for a better real estate marketing checklist and could not find one. So perhaps you could interpret this checklist as The Best In The World That We Could Find<\/span><\/em>. We’ll let you be the judge…<\/h2>\n\n\n\n

Before we get started, I want to make one thing very clear<\/strong>. We are not suggesting that you need to check off every item on this checklist in order to be successful. Remember the 80\/20 rule – roughly 80% of the effects come from roughly 20% of the causes. If you focus your attention on 20% of these checklist items, you are likely to see some solid results. The Ninjas suggest starting with one and going from there at your own pace.<\/p>\n\n\n\n

A few months ago, my good friend became a REALTOR\u00ae. Last week he says to me “Man, my stress levels are staggering.”<\/em> Our ensuing conversation was what inspired today’s article. In that chat, I discovered that he was in the dark on how to market himself and his business. He was looking for some guidance. I did my best to help him out, but it got me thinking: So many other new agents are facing this exact same challenge every day<\/strong>.<\/p>\n\n\n

\"sheldon\"<\/p>\n\n\n\n

I decided to write a complete modern marketing checklist that real estate agents (new and experienced) can use as a guide to success. As long as you’re aware that success isn’t achieved overnight… even on social media.<\/p>\n\n\n\n

In my many conversations with agents, I find that most focus on promoting their listings without placing much emphasis on the brand itself. This checklist will focus on every aspect of your modern marketing, including listings. In fact, I’ve broken the checklist into multiple smaller checklists. Listings, for example, have their own checklist entirely. So in reality this checklist is actually a checklist of checklists! (I just said checklist way too many times)<\/p>\n\n\n

\"Become<\/p>\n\n\n\n

Keep in mind, this real estate marketing checklist isn’t going to give you specific how-to’s. It’s your brand, which means you make the strategic decisions. Use this list as a top-level look at everything that needs to be done, not how it should all be done. Please also remember, you can’t just set it and forget it. All of these checklist items need to be executed, monitored, measured, revamped and re-executed. Until your marketing strategy is as tightly woven and effective as the ancient greek phalanx formation – impenetrable.<\/p>\n\n\n\n

You will most likely not want or need to use all of these items either. Don’t worry about checking off all the items on the list, just focus on the ones that make sense for your brand – and focus hard. For instance, PPC ads require budgets so you might not be able to afford every channel. In which case you could chose to focus your budget on just Facebook & Google Ads, and ignore the others.<\/p>\n\n\n\n

Again, use this checklist as a guideline, and please let us know if you recommend any changes in the comments. This is a living document and will be updated regularly so bookmark and check back.<\/p>\n\n\n\n

Download this checklist in PDF format!<\/a><\/strong><\/p>\n\n\n\n

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\"checkbox-blue\"   <\/span>Content Checklist (Ongoing)<\/span>
<\/strong><\/h1>\n\n\n\n

Creating content is one of the most important basic modern marketing practices today. As a real estate agent you have a wide array of categories to create content within.<\/p>\n\n\n\n

\"checkbox\"   Create Photo Content<\/strong><\/h3>\n\n\n\n