{"id":10697,"date":"2023-10-23T12:20:21","date_gmt":"2023-10-23T19:20:21","guid":{"rendered":"https:\/\/www.realtyninja.com\/blog\/?p=10697"},"modified":"2023-10-23T12:20:22","modified_gmt":"2023-10-23T19:20:22","slug":"craft-compelling-real-estate-videos-with-canva","status":"publish","type":"post","link":"https:\/\/www.realtyninja.com\/blog\/craft-compelling-real-estate-videos-with-canva\/","title":{"rendered":"Craft Compelling Real Estate Videos with Canva"},"content":{"rendered":"\n

Hey, sorry to interrupt your Youtube\/Instagram\/TikTok scrolling with this blog post\u2026 but how would you like to be<\/em> one of those creators that make you lose track of time, and use that power to sell listings like the modern real estate agent you are?<\/p>\n\n\n\n

If you need some convincing, statistics have shown for years now that video marketing is the way to go for online exposure. The use of short-form video on TikTok in particular is skyrocketing: 12% of real estate agents already started using it last year, up from 4% the year before. Studies run by various research companies have proven that people are definitely influenced to take action on things \u2014 such as making a purchase \u2014 after watching videos about it. If you stopped 3 people walking on the street, at least 1 of them would tell you that they watched video content on social media that day.<\/p>\n\n\n\n

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So, how do we get the ball rolling on making you the face of your neighbourhood\u2019s real estate expertise? You\u2019ve probably heard of Canva<\/a> by now, which is a website that lets you effortlessly design graphics directly from your browser or mobile device. Many people use it for social media posts, and guess what: it also has video capability! In this post, we\u2019ll go over some tips and tricks on using Canva to create compelling real estate videos quickly and efficiently\u2026 the Ninja way! <\/p>\n\n\n\n

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We\u2019re suggesting Canva because its ease-of-use leads to the ability to quickly craft outstanding media. You don\u2019t have to be Gen-Z to learn how to navigate social media effectively for your business \u2014 having the right tools can get you far! Being a real estate agent means you have even less time to cram learning curves into your day, and Canva will make it easy to get started adding video to your marketing plan with its ready-made templates, stock assets, and powerful design features. It really is as easy as selecting a format that grabs your eye, popping in some of your own personal content, fancying it up with animations and other graphical elements that they provide if you so desire, and you have a video to share with the world. How great is that? Let\u2019s break down exactly how to make a social media video post.<\/p>\n\n\n\n

Step-by-Step Guide: Crafting Engaging Real Estate Social Media Videos<\/strong><\/h2>\n\n\n\n
  1. Create design: search \u201cMobile Video\u201d or \u201cReel\u201d<\/li><\/ol>\n\n\n\n
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    2. Choose a template from its gallery that you like the style and animation of<\/p>\n\n\n\n

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    3. Upload your video and drag it into the frame to replace the stock<\/p>\n\n\n\n

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    4. Add more videos to tell your story, but remember to keep it under 60 seconds! You can drag the edges of each video you\u2019ve entered in the timeline at the bottom to crop the time of each. Under \u201cPlayback\u201d at the top, you can speed up or slow down the video as well.<\/p>\n\n\n\n

    5. Update the text with your own information<\/p>\n\n\n\n

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    6. Suggested: hit the \u201csound\u201d icon and mute the volume before exporting. Social media apps allow you to apply trending sounds to your video after uploading it, which can boost your exposure.<\/p>\n\n\n\n

    7. Hit \u201cShare\u201d, then \u201cDownload\u201d, on the \u201cMP4 Video\u201d setting which should be default.<\/p>\n\n\n\n

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    8. Send that file to your phone by whatever easy way you might already have set up… Apple’s AirDrop or sync with iCloud, Google Drive, Dropbox, good ol’ fashioned USB transfer, etc.<\/p>\n\n\n\n

    9. You have a video! Now go and release it to the world!<\/p>\n\n\n\n

    Ninja tip: Pretend you\u2019re one of your clients looking at your video. Is the text legible? Does it feel fun and\/or engaging for you to watch? What else would your client might like to see? Feel free to play around in the Elements sidebar and see what\u2019s available to use \u2014 you might find something you love that adds a lot of \u201cwow factor\u201d to your video!<\/p>\n\n\n\n

    Enjoying making videos and want to go deeper?<\/strong><\/h2>\n\n\n\n

    If you really want to maximize the impact of your content, you can think about optimizing your videos for the specific social media platforms you intend to use. Each platform has its own nuances and best practices, so let’s dive into how you can tailor your real estate videos for success on popular social networks. First, remember that you do not have to be a Ninja on all of these platforms, especially right away; It\u2019s best to start small and work up your efficiency. This is new technology after all, and as a real estate agent you wear so many hats already! Some of them won\u2019t even make sense for you to use: if you focus on downsizing and the local 55+ audience, TikTok probably won\u2019t be your first choice to reach them. Once you start getting the hang of creating a video in the first place and hopefully start to enjoy the process, here\u2019s some tips and tricks for the 4 main platforms you\u2019ll be sharing feedback on to really get the most from your audience.<\/p>\n\n\n\n

    1. Instagram: Visual Storytelling<\/strong><\/h3>\n\n\n\n
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    Instagram is a visual-centric platform that thrives on storytelling and aesthetics. To make your real estate videos pop on Instagram:<\/p>\n\n\n\n

    Aspect Ratio:<\/strong> Go portrait and provide your video in 9:16 for your Reels and Stories.<\/p>\n\n\n\n

    Hashtags:<\/strong> Incorporate relevant real estate and location-based hashtags to increase discoverability.<\/p>\n\n\n\n

    Engage with Stories:<\/strong> Leverage Instagram Stories to showcase property highlights, behind-the-scenes content, and quick updates.<\/p>\n\n\n\n

    2. Facebook: Informative Content to Connect With<\/strong><\/h3>\n\n\n\n
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    Facebook is a versatile platform with a diverse user base. To optimize your real estate videos on Facebook:<\/p>\n\n\n\n

    Aspect Ratio: <\/strong>Use the 16:9 widescreen aspect ratio for in-feed videos.<\/p>\n\n\n\n

    Facebook Groups:<\/strong> Share your videos within local real estate or neighborhood groups for targeted exposure.<\/p>\n\n\n\n

    Live Streaming:<\/strong> Consider using Facebook Live for virtual property tours and Q&A sessions with potential buyers.<\/p>\n\n\n\n

    3. TikTok: Creativity and Trends<\/strong><\/h3>\n\n\n\n
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    TikTok is all about creativity, short attention spans, and trending challenges. To make your mark on TikTok:<\/p>\n\n\n\n

    Short and Snappy<\/strong>: Keep your videos under 60 seconds and jump straight into the excitement.<\/p>\n\n\n\n

    Trend Surfing:<\/strong> Participate in relevant real estate trends and challenges to boost visibility.<\/p>\n\n\n\n

    Authenticity:<\/strong> Showcase your personality and enthusiasm to connect with a younger audience.<\/p>\n\n\n\n

    4. YouTube: Be the Expert<\/strong><\/h3>\n\n\n\n
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    YouTube is the go-to platform for in-depth property tours and educational content. To succeed on YouTube:<\/p>\n\n\n\n

    SEO Optimization:<\/strong> Optimize your video titles, descriptions, and tags with relevant keywords.<\/p>\n\n\n\n

    Annotations and End Screens:<\/strong> Utilize YouTube’s features to encourage viewers to explore more of your content.<\/p>\n\n\n\n

    Consistency:<\/strong> Maintain a regular upload schedule to build a dedicated subscriber base, using both long-form channel content and short-form Stories for maximum effect.<\/p>\n\n\n\n

    Captioning is recommended for all of your videos, since so many people scroll through videos while in busy places or unable to hear clearly. Thankfully, Canva has you covered with automatic captioning<\/a>. Plus, remember that social media algorithms are constantly evolving, so it’s essential to stay up-to-date with platform changes and trends. The easiest way to do that? Scroll through your own feed and leave comments for other real estate creators you like! In the best case scenario, you\u2019ll make connections and possibly open the door for collaborations. By tailoring your real estate videos to the preferences of each social network, you’ll increase your reach, engagement, and ultimately, your success in the competitive world of real estate marketing on social media.<\/p>\n\n\n\n

    Here\u2019s some inspiration<\/strong><\/h2>\n\n\n\n

    Need some ideas for what to make videos about? Check out these awesome examples from around the internet.<\/p>\n\n\n\n

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    A post shared by Laura McBride Toronto & Durham REALTOR\u00ae (RENE\u00ae SRS\u00ae SRES\u00ae) (@lauramcbriderealestate)<\/a><\/p><\/div><\/blockquote>